{"id":251,"date":"2011-08-27T20:21:38","date_gmt":"2011-08-27T20:21:38","guid":{"rendered":"http:\/\/www.shukuru.fr\/?p=251"},"modified":"2023-09-16T10:10:40","modified_gmt":"2023-09-16T10:10:40","slug":"la-mondialisation-culturelle-au-cinema","status":"publish","type":"post","link":"https:\/\/www.shukuru.fr\/?p=251","title":{"rendered":"La mondialisation culturelle au cin\u00e9ma"},"content":{"rendered":"

D\u00e9sormais, certains films sont d\u00e9lib\u00e9r\u00e9ment con\u00e7us pour le march\u00e9 mondial. La voie ouverte par les James Bond dans les ann\u00e9es 60 s’est, depuis, \u00e9largie avec les Indiana Jones de l’in des cin\u00e9astes-cl\u00e9 du temps de la mondialisation : Steven Spielberg.<\/p>\n

Un \u00ab\u00a0film mondial\u00a0\u00bb ob\u00e9it \u00e0 huit recettes claires :<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 raconter une histoire simple et forte susceptible de toucher des individus de toutes cultures<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 mobiliser des moyens techniques et financiers \u00e9normes avec de trucages, des images de synth\u00e8se et des possibilit\u00e9s de virtuosit\u00e9 in\u00e9dites comme avec Jurassic Park<\/em><\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 une distribution qui comprenne au moins une c\u00e9l\u00e9brit\u00e9 plan\u00e9taire<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 la langue du film est l’anglais comme l’ont compris les metteurs en sc\u00e8ne non am\u00e9ricains \u00e0 ambition mondiale (J.J.Annaud et Luc Besson)<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 pouvoir \u00eatre un catalogue de marques qui apparaissent dans le film qui en assure la promotion. Mercedes investit ainsi 28 millions de francs dans The lost world<\/em> pour lancer son dernier\u00a0 4X4<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 le lancement s’op\u00e8re de mani\u00e8re massive en sortant simultan\u00e9ment\u00a0 ou selon un calendrier pr\u00e9cis dans des centaines de salles et des dizaines de pays<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 produire des \u00ab\u00a0produits d\u00e9riv\u00e9s (jeux, jouets, tee shirts\u2026) qui soient sources de recettes. Le Roi lion<\/em> donne ainsi naissance \u00e0 186 \u00ab\u00a0produits d\u00e9riv\u00e9s\u00a0\u00bb<\/p>\n

–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 s’attirer de diverses mani\u00e8res des r\u00e9compenses officielles qui, quelle que soit leur valeur, peuvent contribuer \u00e0 cr\u00e9dibiliser la qualit\u00e9 artistique du film<\/p>\n

Ultime remarque : ces huit recettes peuvent \u00eatre r\u00e9unies et le film \u00eatre n\u00e9anmoins un fiasco tel Waterworld<\/em> qui, en 1995, a co\u00fbt\u00e9 175 millions de dollars.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 P.Moreau-Defarges, Rams\u00e8s 99, Dunod<\/p>\n

 <\/p>\n

    \n
  1. Quel est l’objectif de ces recettes ?<\/li>\n
  2. Sont-elles efficaces ?<\/li>\n
  3. Pourquoi peut-on parler de mondialisation du cin\u00e9ma ?<\/li>\n<\/ol>\n

     <\/p>\n

    Les dix meilleures recettes de l\u2019histoire du cin\u00e9ma mondial en millions de dollars, au 27 ao\u00fbt 2000<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Titanic\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 600,8<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La guerre des \u00e9toiles\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 461<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 La menace fant\u00f4me\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 431,1<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 E.T.\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 399,8<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Jurassic Park\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 357,1<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Forrest Gump :\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 329,7<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Le roi lion :\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 312,9<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Le retour du Jedi\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 309 1<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Independance Day\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 306,2<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Le sixi\u00e8me sens\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 293,5\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Soit 10 films am\u00e9ricains<\/p>\n

     <\/p>\n

    Nombre moyen de longs m\u00e9trages r\u00e9alis\u00e9s par les dix plus gros producteurs mondiaux, entre 1990 et 1995<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Inde\u00a0:\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 838<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Philippines\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 456<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Etats-Unis\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 420<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Japon\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 251<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Tha\u00eflande\u00a0: 194<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Chine\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 154<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 France\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 141<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Italie\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a096<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Br\u00e9sil\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a086<\/p>\n

    –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Royaume-Uni\u00a0: \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u00a0\u00a078<\/p>\n

     <\/p>\n

     <\/p>\n

    Un article un peu ancien mais qui garde encore un int\u00e9r\u00eat certain !<\/p>\n

     <\/p>\n

     <\/p>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    D\u00e9sormais, certains films sont d\u00e9lib\u00e9r\u00e9ment con\u00e7us pour le march\u00e9 mondial. La voie ouverte par les James Bond dans les ann\u00e9es 60 s’est, depuis, \u00e9largie avec les Indiana Jones de l’in des cin\u00e9astes-cl\u00e9 du temps de la mondialisation : Steven Spielberg. Un \u00ab\u00a0film mondial\u00a0\u00bb ob\u00e9it \u00e0 huit recettes claires : –\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 raconter une histoire simple et … Read More \u00ab\u00a0La mondialisation culturelle au cin\u00e9ma\u00a0\u00bb<\/span> »<\/a><\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[47],"tags":[],"class_list":["post-251","post","type-post","status-publish","format-standard","hentry","category-archives"],"_links":{"self":[{"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=\/wp\/v2\/posts\/251","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=251"}],"version-history":[{"count":1,"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=\/wp\/v2\/posts\/251\/revisions"}],"predecessor-version":[{"id":2201,"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=\/wp\/v2\/posts\/251\/revisions\/2201"}],"wp:attachment":[{"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=251"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=251"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.shukuru.fr\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=251"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}